Salesforce, the world’s #1 AI CRM, announced that it has reached a definitive agreement to acquire Qualified, a leading supplier of agentic AI marketing solutions.
Qualified offers an agentic AI Marketing platform that aims to engage and convert inbound buyers. Its core product functions as an “always-on” AIworker, converting the website into engaging, multi-modal conversational experiences that qualify and nurture prospects. Qualified’s integration with the Salesforce ecosystem will enable clients to swiftly install fully-featured marketing agents that create a pipeline autonomously.
Powering the Next Generation of Agentforce Through Agentic Marketing
Marketing and sales teams are becoming more focused on growth and the rise of the AI workforce. Salesforce’s Agentforce Sales and Agentforce Marketing products will be accelerated by a significant investment in agentic marketing technologies.
Qualified’s capabilities will allow Salesforce to provide a more comprehensive agentic marketing solution, strengthening the company’s commitment to assisting businesses in becoming agentic enterprises. These technologies are critical for updating the B2B purchasing experience and allowing human sellers to concentrate on completing agreements while AI agents handle the initial engagement.
The transaction is expected to occur in the first quarter of Salesforce’s fiscal year 2027, subject to usual closing conditions, which include regulatory clearances.
Salesforce Vision
“The enterprise agentification continues to accelerate,” said Steve Fisher, Salesforce’s President and Chief Product Officer. “By integrating Qualified’s agentic marketing expertise into Agentforce, we will enhance our ability to offer autonomous pipeline generation and empower our customers to scale their revenue teams with agent-first solutions that drive efficient growth.”
Qualified Point of View
“We founded Qualified to revolutionize how B2B companies generate pipeline, and today, that vision takes a massive leap forward,” stated Kraig Swensrud, CEO and Co-Founder of Qualified. “As Salesforce alumni, my co-founders and I have always designed our solutions to be deeply integrated with Salesforce. Joining forces with Salesforce is a natural progression that will enable us to deliver the potential of agentic marketing to enterprises.”
Qualified, a Salesforce AppExchange partner and Salesforce Ventures portfolio company, is a global leader in agentic marketing, offering intent data, conversational AI, and meeting scheduling tools to help clients convert website traffic into pipeline.
Final Verdicts
That’s a wrap! We hope you found this overview of Salesforce acquiring Qualified helpful. Stay connected with CloudMetic for the latest Salesforce news and updates.
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